Vignobles en Scène: when art, wine and gastronomy meet in the heart of the Pays de la Loire region
From October 17 to 19, 2025, the vineyards of Pays de la Loire come alive and reinvent themselves for Vignobles en Scène, a unique national event where terroirs, heritage and artistic creations engage in open-air dialogue. Three days to experience the soul of the Loire in a different way, with gastronomy, culture and encounters, against a backdrop of vineyards stretching as far as the eye can see.
Three destinations, an infinite number of experiences
The three regional destinations with the Vignobles & Découvertes label - Muscadet Loire Océan, Anjou Saumur Val de Loire, Vallée du Loir - will be taking part, alongside 70 other French wine destinations.
The program includes almost forty events divided into three collections to be enjoyed without moderation:
- Gustatives, for curious palates: food and wine pairings, tastings of old vintages, gourmet walks...
- Les Immersives, for those who want to get in touch with life: meetings with winegrowers, workshops on winegrowing techniques and climate issues, cave games...
- Les Créatives, where art resonates with landscapes and the flavors of wine.
Banquets to celebrate conviviality
Two grand banquets will mark the opening of the event, on Friday October 17:
- At the Château de Montreuil-Bellay, an exceptional evening in the heart of a historic monument, combining heritage and gastronomy.
- At La Frémoire, in the Muscadet region, with tastings and festive entertainment.
More than an event, an invitation to travel
With its 27,000 hectares of vineyards, 53 appellationsand UNESCO World Heritage landscapes, the Loire Valley is recognized as France's leading wine tourism destination. Every year, some 1.9 million visitors discover an art of living woven of wine, light and gentleness. Vignobles en Scène extends this promise by combining culture, gastronomy and sustainable tourism, and by bringing together winemakers, artists, tourist offices and local residents.
Sharing the Loire's art of living
Whether you're an enlightened connoisseur, simply curious or a traveler in search of authentic moments, there's something for everyone in this celebration of the senses and emotions. Between the Loire and the ocean, between troglodyte cellars and hillsides bathed in light, Vignobles en Scène is an invitation to savor wine as a landscape, an encounter, an art of living.